TEJENT
Tejwani Enterprises · Est. 2019
Transformation architecture

When price
goes to zero,
trust is the business.

We help artists and founders build AI‑native organizations — where community, catalog and conviction compound in their favor.
Clients
Artists · founders · start-ups · funds · labels · studios
Operates in
NA · EU · ME · IN · SEA
Engagements / yr
4 — 6
Status
Q3 — Q4 2026
01 — Thesis

The lesson of streaming
is the lesson of AI.

Dev grew up between LA, the Bay, and New York — and was forged in the music industry at the exact moment streaming collapsed the value of recordings.

The lesson: when a product loses its price, community and trust become the business.

TEJENT applies that same lesson to a world being reshaped by AI — where the marginal cost of output is zero, and what compounds is the relationship between an operator and the people who show up for them.
North America
LA · SF · NYC · Toronto
Europe
London · Barcelona
Middle East
Dubai · Abu Dhabi
India
Mumbai · Bangalore · Chandigarh
SE Asia
Bangkok
Est.
2019
02 — Practice

What we actually do.

We embed with a small number of artists and founders each year to rebuild how their organizations operate — so community, catalog and AI leverage compound in their favor, not against them.

/ 01

AI‑native org design

Rewire operations, team shape, and tooling so your organization is built around models — not bolted onto them. Agents, evals, internal tools, and the humans who steward them.

Org designAgentsEvals
/ 02

Growth marketing

The discipline the whole practice is built on. Acquisition, retention and compounding audience mechanics — across paid, owned, and earned — tuned for artists and operators where trust is the primary asset.

AcquisitionRetentionAnalytics
/ 03

Community & audience architecture

Turn a following into a membership, and a membership into an economy. Owned channels, recurring formats, and the trust loops that make them durable.

MembershipCRMFormats
/ 04

Catalog & IP strategy

Treat a body of work as a compounding asset: rights, licensing, and derivative formats that pay out over decades, not quarters.

RightsLicensing
/ 05

Commerce & direct‑to‑fan

Ship product — physical, digital, experiential — without losing the voice. DTC stacks, drop mechanics, and the ops to run them at small batch.

DTCDropsOps
/ 06

Advisory & board work

Selective advisory engagements with founders, management, and labels navigating transitions where the old playbook no longer clears.

AdvisoryBoard
03 — Who

A small,
senior team.

TEJENT is a deliberately small practice. We take on a handful of engagements each year so the work stays senior, specific, and close to the operator.

DT
Dev Tejwani
Founder · Managing Director

A transformation architect who helps artists and founders build AI‑native organizations. Shaped by growing up between LA, the Bay, and New York, and forged in the music industry at the moment streaming collapsed the value of recordings. Works with clients across NA, EU, the Middle East, India, and SE Asia.

AT
Al Tejwani
Technical & Business Advisor

Advises on the technical architecture and commercial structure of TEJENT engagements. Deep experience across software, platforms, and the operational realities of building durable businesses around content and community.

04 — Get in touch

Let's build
what compounds.

Direct
hello@tejwanienterprises.com
Based
Los Angeles · New York · Mumbai
Partners
We take on 4–6 new engagements per year.
Press
press@tejwanienterprises.com